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Marco Arment on the MPAA (Motion Picture Association of America): The MPAA studios hate us. They hate us with region locks and unskippable screens and encryption and criminalization of fair use. They see us as stupid eyeballs with wallets, and they are entitled to a constant stream of our money. They despise us, and they certainly don’t respect us. Yet when we watch their movies, we support them. Even if we don’t watch their movies in a theater or buy their plastic discs of hostility, we’re still supporting them. If we watch their movies on Netflix or other flat-rate streaming or rental services, the service effectively pays them on our behalf next time they negotiate the rights or buy another disc. And if we pirate their movies, we’re contributing to the statistics that help them convince Congress that these destructive laws are necessary. They use our support to buy these laws. So maybe, instead of waiting for the MPAA’s next law and changing our Twitter avatars for a few days in protest, it would be more productive to significantly reduce or eliminate our support of the MPAA member companies starting today, and start supporting campaign finance reform. It’s not “just a movie.” No matter what it is, no matter what your motivation for watching it may be, it’s never “just a movie.” Now more than ever. The MPAA is a hate-sink, a front to protect its members from negative PR. But unlike the similarly purposed Lodsys (and many others), it’s easy to see who the MPAA represents: Disney, Sony Pictures, Paramount, 20th Century Fox, Universal, and Warner Brothers. (Essentially, all of the major movie studios.)